About auratenewykro

auratenewykro is a direct-to-consumer fine jewelry brand born in New York in 2015, built on one simple belief: everyone deserves jewelry that is truly worthy of them. Frustrated by fine jewelry that forced you to choose between sky-high prices, contemporary design, and ethical sourcing, our founders decided to rewrite the rules. The result — durable, beautifully designed pieces in recycled gold and conflict-free diamonds, at transparent prices you can actually feel good about. We celebrate women who buy for themselves, and we give back to our community every step of the way. You set the gold bar. We simply strive to meet it.